Here are two posts I saw yesterday from Facebook friends that I know from past experience are willing to repost stuff. Read these and note the similarities. The use of emotional, but vague, pulls at the heart. The very specific request to copy and paste, not share.
This is someone test-marketing how to get around Facebook’s control of the ‘share’ button. If you know your A-B marketing theory you can see the different things being tested in these messages. Cancer/addiction, defiant/helpful, “Y’all”/Amen, computer/smartphone – getting someone to do something ‘hard’ like copy and paste requires a different stimulus in different people.
Whoever is doing this already knows the networks of people that might comply. Reading public posts they can see how fast the message spreads, and though whom. This is a new network of high-compliance people.
The next message might use addiction as the metaphor instead of the subject (We need to end our addiction to foreign intervention/government debt/Amazon Prime.) in messages targeted at those people who complied with the ‘addiction’ version. Trump’s digital team said they were testing messages in this way on Facebook in hundreds of thousands of variants.
Who might be responsible? Yes, it could be the Russians. It could be American political influencers. It could even be, if this were a movie, Facebook itself, testing how likely it was that their control of message dissemination was working. We will probably never know.
Bottom line – all memes are mental viruses. They spread because you give them mental space and they take over your voice. These messages ask you to copy and paste, under no circumstance should you comply. It makes you a rat in someone’s experiment. Don’t “like and share if you agree” either.
Whether it is fake news or just marketing spam, what you share on Facebook is like sex with thousands of people. Get those mental condoms ready.
Done. Well y’all, I’m gonna say bye-bye to some of you.. Now I’m watching the ones who will have the time to read this post until the end. This is a little test, just to see who reads and who shares without reading! If you have read everything, select “like” so i can put a thank u on ur profile! I know that 97% of you won’t broadcast this, but my friends will be the 3% that do.
Please, in honor of someone who died, or is fighting cancer, or even had cancer, copy an paste
Everyone says: ” If you need anything, don’t hesitate, I’ll be there for you “… so I’m going to make a bet, without being pessimistic, I wish ” my friends ” put this on your wall. You just have to copy (not share)!!! I want to know who I can count on… and I’m sure it will be less than 25. Write “done” in comments when you do!
In honor of too many Cancer patients, survivors, and those I love that didn’t.
I’m not saying bye-bye, just honoring cancer fighters!
Today more than ever, I want the healing of addiction!! There’s a personal reason for asking everyone to put this message on their status for at least 1 hour. I know who’ll do it! Think of someone you love who has had an addiction or who is trying to fight this evil. I hope to see this on the status of all my friends. Don’t share, but copy and paste!! Hold your finger text and it will highlight, select copy, then paste it on to your own wall.
The pain hurts more than just the addict, we hate the disease not the person!!