Monthly Archives: November 2016

Don’t Share This

Here are two posts I saw yesterday from Facebook friends that I know from past experience are willing to repost stuff. Read these and note the similarities. The use of emotional, but vague, pulls at the heart. The very specific request to copy and paste, not share.
This is someone test-marketing how to get around Facebook’s control of the ‘share’ button. If you know your A-B marketing theory you can see the different things being tested in these messages. Cancer/addiction, defiant/helpful, “Y’all”/Amen, computer/smartphone – getting someone to do something ‘hard’ like copy and paste requires a different stimulus in different people.

Whoever is doing this already knows the networks of people that might comply. Reading public posts they can see how fast the message spreads, and though whom. This is a new network of high-compliance people.

The next message might use addiction as the metaphor instead of the subject (We need to end our addiction to foreign intervention/government debt/Amazon Prime.) in messages targeted at those people who complied with the ‘addiction’ version. Trump’s digital team said they were testing messages in this way on Facebook in hundreds of thousands of variants.

Who might be responsible? Yes, it could be the Russians. It could be American political influencers. It could even be, if this were a movie, Facebook itself, testing how likely it was that their control of message dissemination was working. We will probably never know.

Bottom line – all memes are mental viruses. They spread because you give them mental space and they take over your voice. These messages ask you to copy and paste, under no circumstance should you comply. It makes you a rat in someone’s experiment. Don’t “like and share if you agree” either.

Whether it is fake news or just marketing spam, what you share on Facebook is like sex with thousands of people. Get those mental condoms ready.

The examples

Done. Well y’all, I’m gonna say bye-bye to some of you.. Now I’m watching the ones who will have the time to read this post until the end. This is a little test, just to see who reads and who shares without reading! If you have read everything, select “like” so i can put a thank u on ur profile! I know that 97% of you won’t broadcast this, but my friends will be the 3% that do.
Please, in honor of someone who died, or is fighting cancer, or even had cancer, copy an paste
Everyone says: ” If you need anything, don’t hesitate, I’ll be there for you “… so I’m going to make a bet, without being pessimistic, I wish ” my friends ” put this on your wall. You just have to copy (not share)!!! I want to know who I can count on… and I’m sure it will be less than 25. Write “done” in comments when you do!
In honor of too many Cancer patients, survivors, and those I love that didn’t.
I’m not saying bye-bye, just honoring cancer fighters!

And…

Today more than ever, I want the healing of addiction!! There’s a personal reason for asking everyone to put this message on their status for at least 1 hour. I know who’ll do it! Think of someone you love who has had an addiction or who is trying to fight this evil. I hope to see this on the status of all my friends. Don’t share, but copy and paste!! Hold your finger text and it will highlight, select copy, then paste it on to your own wall.
The pain hurts more than just the addict, we hate the disease not the person!!
Amen ♡

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Unexpected

A former boss of mine once said that the worst word to find in the Management’s Discussion and Analysis section of a financial report is ‘unexpected’.

It appears that Donald Trump’s victory is the result of peeling off a longstanding part of the Democratic Party coalition and adding it to the existing Republican Party coalition. The Midwestern white working class has shifted into the GOP column.It will probably stay here for quite some time.

Very much will depend on how Trump governs. In business terms, Trump has done so-so with ‘going concerns’ – existing companies on a solid footing, such as the apartment empire he inherited from his father. His hubristic expansions have been the source of his multiple bankruptcies. In this sense, the US is a going concern, and what happens to it depends on what Trump decides to change.

Trump will need to staff his administration and it is not clear today whether the burn-it-down crowd will triumph over the manifest opportunities for self-aggrandizement. Why kill a cabinet position when you can put your friend in charge? Much of the fear on the right has been that Trump has no roots in conservatism, and will be willing to go with the status quo in DC.

For example, will Trump repeal Obamacare? The GOP-controlled Congress has not been able to put even symbolic bills on the President’s desk for veto, so can they do better now? I expect Trump wants something that can be called Trumpcare, and what that will be is anyone’s guess.

Globally, the burden of Trump will fall on the poor if the US retreats from any meaningful action on climate change. It will fall on the already miserable Middle East if Trump tries Bush-era aggression or plays into the culture-war rhetoric of ISIS. It will fall on the people of the former Soviet Union and Warsaw Pact as Putin is given a free hand to reassemble an empire.

Don’t worry is does get worse. The mid-term election is usually a reaction against the President, but 2018 is going to be a hard year for Democrats in the Senate, and no particular hope for swinging a lot of gerrymandered House districts. Trump will have a full four years of a Republican Congress. The only bright spot there is the coming civil war in the House.

Supreme Court? McConnell’s bet pays off. Trump gets at least one pick, Obama’s last one. I expect Harriet Miers quality choices from a man that has reveled in manipulating the legal system his entire life.

Machinists in Waukegan, no soup for you. Your job is not coming back. But is was a convenient thing for a billionaire to say, wasn’t it?